ColorYeezy
Personal Project

Where come from the Yeezy’s colorways? In every drop, this question always appears. Let’s confess: some models seem like were created randomly.

We had this in mind to create the ColorYeezy project: a bot on Twitter that creates and launches a different model of Yeezy using Artificial Intelligence. We defied Adidas and Kanye West automatizing the creative process of this hype model.

My role:
Conceptor & Copywriter.

With:
Luiz Guilherme (LG) and Vitor Duarte.

Special thanks:
Marcio Filho.