Mike’s / Ambev
Guaraná Launch
AKQA

Nooooooooo. Yeeeeeeees

There's no way around it: everyone in Brazil knows guaraná. And to launch this new Mike’s flavor, we didn’t even have to explain what it was.

For the first time*, we got to use our humor references (the great Adam Sandler) to create a script in this style. Yes, we had a blast creating, producing, and when this project went live.

*And yes, we want to do more work like this. Please, send us more briefs.

My role:
Conceptor & Senior Copywriter.

With:
Luiz Guilherme (LG), Rodrigo Barbosa, Gabriel Illa, Maya Montenegro,
Barry Company, Pict Studios & Punch Audio.